Styled shoots have lots of advantages for wedding suppliers and couples. Themes are often bolder than real couples choose for their weddings, so it gives suppliers the chance to get really creative and can inspire couples to break the mould. Wedding suppliers also have the benefit of working together more closely and seeing the quality and professionalism of their peers. They even get to have a little bit of fun together too! If all goes well, suppliers are likely to be more confident about recommending one another. If things don’t go to plan, it also means that suppliers know why they might not want to recommend another supplier. For couples who have a very specific vision in mind, finding a styled shoot that reflects that vision is a great way to ‘tick off’ the actual companies you may wish to hire.
Of course, there is always a flip side. These two downsides aren’t always the case, but sometimes it does happen. As styled shoots aren’t ‘real weddings’, the elements that suppliers bring to the shoot don’t have to be real, they just have to look real. This might mean that wedding cakes are just dummies and the design could be impossible or at least more difficult on a real cake. Check out this blog post to read a little bit more about why dummy cakes aren’t always a true test of a cake maker’s ability.
Alternatively, some of the ideas may look amazing, but be completely impractical for a real wedding. For example, on some shoots (including some of the ones I’ve been involved with), suppliers will set up one dining table to illustrate the style. It looks beautiful and dramatic, but of course, you are going to need enough tables to seat all your guests! These are quite extreme examples, but sometimes, you just don’t get to see behind the scenes so miss out on what really happens. That beautiful photo might mean someone wading through water to place flowers on a boat, or two minutes later having the wind blow a bride’s veil off!