Unsurprisingly, COVID has had a big impact on the way I work with clients this year, but it’s actually enabled me to improve my process a little for couples, so it’s a change I’m going to stick with! When the initial enquiry comes through, I send couples a simple, mid-length welcome email that captures the following – the way I work (luxury, eco), high level pricing for their enquiry (so there are no surprises later), an invitation to a video consultation and dates for the next monthly postal samples. We either organise the consultation for the day postal samples arrive, or in advance. During the consultation we talk about their wedding plans, cake inspiration, and start to narrow down a cake design. After the consultation, I will draft a detailed cake specification for the couple which covers – wedding details, custom sketch, colour scheme, size and flavours, photo inspiration, pricing, deposit/payment schedule, and Ts & Cs. Throughout their booking, this pack is our bible and gets updated as details are finalised. Once couples receive their cake specification, they can see whether I’m a good fit for them, and revise their design/quote or pay their deposit. Over the following months, we will check in as required about details, before a final check in about a month before the big day. Couples rarely see me on their wedding day as setup happens whilst they’re getting ready, but we usually check in during the week following their wedding so they can tell me how it all went.